IPL 3 Live on YouTube

Airtel is the official Broadband Sponsor of Cricket on YouTube for IPL 2010

Bharti Airtel, one of Asia’s leading integrated telecom service providers, today announced that it is the official Broadband Sponsor of Cricket on YouTube for IPL 2010. For the entire duration of the IPL, cricket enthusiasts enjoying the action on YouTube on an Airtel Broadband connection, will have a free upgrade to a speed of 2mbps. Airtel broadband customers will therefore be able to enjoy a ‘buffer-free’ live cricket viewing experience on http://www.youtube.com/ipl from 12th March – 25th April.

This is a step towards drawing more people towards viewing major sporting and entertainment events online through Airtel Broadband.

To add to the cricket excitement, Airtel Broadband has also introduced a social media game ‘Fastest Fifty’ to engage with the community on Orkut where customers will be able to predict outcomes, compete against each other and win exciting prizes.

This limited period offer is available only for the duration of the IPL on http://www.youtube.com/ipl .

For any other sites, the customer will continue to surf and download as per the speed plan that they have opted for.

Airtel has constantly strived to innovate and deliver high quality products to its broadband customers. As the leading private broadband player in the country, Airtel delivers its broadband service to customers through a fibre backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This technology enables ultra high-speed broadband which is scalable and affordable. Airtel offers its broadband services across 95 cities in the country with approximately 1.24 million broadband customers as on December 31, 2009.