BIG FM becomes the official Radio Partner of Kings XI Punjab

BIG FM becomes the official Radio Partner of Kings XI Punjab

BIG MASALA CRICKET only on 92.7 BIG FM, this IPL Season

Chandigarh, March 8, 2010: The stage is set… curtains ready to be raised, as the world awaits the third season of the Indian Premium League (IPL) soon to be held in India. As everybody looks forward to IPL 3 with baited breathe and awaits the extravaganza to unfold, RMWL’s radio arm 92.7 BIG FM, India’s No. 1 FM Station, promises to offer unmatched and unparalleled entertainment throughout the 42-day extravaganza assuring the audiences a new high each passing day. The network’s Chandigarh Station is the official Radio partner for Kings XI Punjab ensuring an excellent opportunity for listeners to get an exclusive sneak peek of their favorite cricketers. Hosting the IPL excitement on air is none other than renowned cricket expert Arun Lal.

BIG FM has an excellent line up of programs guaranteeing the highest excitement levels. Taking forward the innovative offerings, BIG FM has launched hunt for the voices of Kings XI Mascots Rocky and Ranjit. The hunt is on and numbers of listeners are getting themselves registered through IVR and SMS. The selected voices for Rocky and Ranjit will go on air and the winner voices will get to win exciting prizes from BIG FM. The second phase is called ‘Maidan e King: Sheron ka Sawa Sher’; the segment will pick up best ideas to ‘Cheer up’ the Kings XI team. The listeners will participate by sending SMS. Best ideas will get surprise offerings from BIG FM. Another innovative offering will provide the listeners a chance to win Kings XI merchandise. The segment is called ‘Kaun Banega Sabse Bada Kings XI fan’. The residents will get a chance to express all the good thoughts about the Kings XI team and the best sharing will win Kings XI merchandise including IPL match tickets.

Besides this, during the matches, BIG FM RJs will provide live updates of scores right from inside the stadium. A ‘Cheer Squad’ will join in to support the team. Camp updates will bring in cricket updates from the practice grounds. RJs will speak to the cricketers about various topics touching their professional and personal life. BIG FM promises to entertain the listeners through the matches across 42 days! ‘Tadka Mar Ke’ will have Arun Lal, the prominent name in the cricket industry, hosting the show, giving live updates on the matches, predicting the winners of the day and more. BIG FM RJ’s will, at regular intervals, feed in updates from the stadium and share inside stories with the cricketers. ‘Seedhe Tawe Se’ will give listeners hot updates from the ground with regards to the ambience, preparation of the match, audience excitement… basically the spirit of IPL.  ‘Chauka –Choolha – Chhakka’ will give listeners a regular update of the matches being played ensuring listeners will never have to miss out on the fun and excitement of the tournament.

Speaking on the occasion Mr. Siddharth Bhardwaj, AVP, North I, Reliance Media World Ltd. said “IPL has raised bars in terms of its involvement with the masses this gives us a unique opportunity to give our listeners the thrill of the fast format game on  92.7 BIG FM. Our association allows us to offer listeners the right mix of entertainment and involvement. We promise this season to be heightened in terms of listener interaction we guarantee cricket enthusiasts the best updates when on the move!”

About Reliance Media World Ltd : Reliance Media World Limited is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at sturdy speed and is reckoned today among leading media businesses.  Pioneering the spread of FM entertainment to deeper pockets of India, with its radio business – BIG 92.7 FM, the Company reaches out to over 200 million Indians across the length and breadth of the country. In addition to the radio business, the Company also has am impressive list of allied businesses, which promises to offer clients holistic solutions to their marketing requirements. The allied businesses include, BIG Street – the business of out of home media, BIG Reach – the activation division, providing brand solutions basis client briefs, BIG Events – organizing B2B events for corporates, BIG Live – in the business of audience aggregation through organizing live entertainment events, BIG Rural – offering holistic solutions for clients’ rural marketing requirements and BIG Digital – an initiative in the digital space