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Fever 104 FM Cheered Delhi Daredevils

‘Dilliwale Cup Le Jayenge’ only on Fever 104 FM

Fever 104 FM creates innovative support campaign for Delhi Daredevils as the ‘Official Radio Partner’

New Delhi, March 09, 2010:  Fever 104 FM, the No.1 sports destination on radio announced its hatrick association as the Official Radio Partner of the Delhi Daredevils. Fever 104 FM cheered the home team at the unveiling of its entertaining and engaging campaign ‘Dilliwale cup le jayenge’ and is all geared up to ignite the passion of Delhiites with a unique blend of Bollywood and cricket mania this season.

As Official Radio Partners, Fever 104 FM assures its listeners a fun-filled and an exciting season of cricket. With a heritage of being the most cricket-friendly station, radio listeners in Delhi can look forward to a host of exciting on-air and on-ground activities exclusively for its listeners in Delhi.

Commenting on this association,  Mr. Amrit Mathur, CEO, Delhi Daredevils, adds, “We are thrilled to have the No.1 cricket destination, Fever 104 FM as our Official Radio partners. The past two seasons, Fever 104 FM has brought alive the fervour of cricket to our fans in a unique and innovative manner. This season, they are adding a spark to with their campaign of ‘Dilli wale cup le jayenge’ through fun, innovative and exciting properties for their listeners, packaged with Bollywood entertainment. We look forward to a long and fruitful association with them.”

Mr. Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, said, “We are the proudest partners of our home team, the Delhi Daredevils. In order to support them and rally the people of Delhi we have created a campaign where our aim is to present cricket in an unparalleled avatar for our listeners. We have successfully done that in the past seasons of IPL and will continue to do the same. This IPL season, as well, listeners can look forward to exclusive interviews, a chance to meet the players, win tickets and much more. We all look forward to a great season of cricket from the Delhi Daredevils and we are confident ki Dilliwaale Cup Zaroor Laayenge!”.

From a Date with a Daredevil to Holi with them, Fever 104FM promises a thrilling cricket experience and brings the champions closer to their fans. In the coming weeks Dilliwallas will witness high decibel promotions and exciting listener engagement on Fever 104FM. The much acclaimed ‘Junior Daredevils’ gives ardent and young cricket fans the chance to escort the Delhi Daredevil team personally to the ground while the Fever Ticket Taxis will give listeners a chance to win free tickets to the match by spotting and hailing the Ticket Taxi. Daredevil with a Cause will witness our champions stand for and propagate social causes- be it cleanliness, road rage, etiquette/language and Fever 104FM listeners also get to catch our daredevils on the Fever 104FM Breakfast show daily.

So catch the IPL fever only on FEVER 104FM!