Kingfisher Campaign IPL

Kingfisher Launches an Exciting new Ad Campaign for IPL

Watch Anil Kumble, Adam Gilchrist, Shane Warne, Andrew Symonds, Rahul Dravid and many more IPL cricketers humming to “Ooh la la la”

New Delhi, March 29, 2010: Kingfisher, the King of Good Times, is back with its copyright jingle “Ooh la la la ” to create waves once again. Heavy duty players from the top four teams of IPL, Royal Challengers Bangalore, Delhi Daredevils, Deccan Chargers & Rajasthan Royals may aim to gun down each other on the field, but off the pitch they can’t stop adjusting their vocal chords to get the legendry Kingfisher jingle right! Twenty one seasoned cricketers from four teams of IPL come together on one platform to sing for a new advertising campaign launched by Kingfisher, the King of Good Times for IPL 2010.

Cricket stalwarts like Anil Kumble, Rahul Dravid, Adam Gilchrist, Shane Warne, Gautam Gambhir, Andrew Symonds along with 15 others feature in the latest advertising campaign launched by Kingfisher for the IPL 2010. The 30 second TVC will be aired during the IPL matches on Set Max and other channels across the news, movie and music genres.

Kingfisher as a brand is very closely associated with IPL 2010.They are the Good Times partner to Royal Challengers Bangalore, Delhi Daredevils, Rajasthan Royals, Deccan Chargers and Mumbai Indians. Kingfisher is also the official Umpire’s partners with the brand shining high on the uniforms and on the score boards in the stadiums.

Says Mr. Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited,”IPL is the single biggest sports extravaganza in the country today. Kingfisher has always been associated with fun, fashion and sports. This IPL, we have lined up a series of marketing initiatives across the country to enable cricket lovers to feel the excitement and live the spirit of the sport. This TVC is all about creative humour and fun, and revives the legacy of the famous Kingfisher jingle that has been associated with sports for many years now. Having cricket stars like Shane Warne, Anil Kumble and Adam Gilchrist with 18 other cricketing superstars on one platform is a delight for all cricket lovers and this unity symbolizes the brand philosophy of having a good time. I am sure the TVC will be remembered for a long time to come and will be enjoyed by all. It truly symbolizes our catch phrase – Divided by teams, United by Kingfisher.”

Conceptualized by JWT, this karaoke based story line commercial is a delight to watch, a refreshing break in between tense moments of the match. Considering the strenuous and hectic schedule of the cricketers in the IPL, the ad has been shot in four different locations (Bangalore, Hyderabad, Mumbai and New Delhi) with 21 leading Indian and international players.

Stay tuned to your television tonight to catch the Kingfisher TVC on Set Max and other channels!

About Kingfisher :  Kingfisher Premium is a flagship brand from United Breweries Group. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, Kingfisher is a lifestyle brand associated with fun, style, fashion and sports. Some of its memorable initiatives in the field of sports include Kingfisher’s association with Football, Formula 1, Rugby, Tennis and Cricket. Kingfisher owns the East Bengal Football club and is the Good Times partner for India’s premier running events like Mumbai Marathon, Delhi half marathon and the Bangalore 10K run. It is also associated with the Chennai Open, India’s biggest tennis tournament and one of the largest tennis events in Asia. This is the third consecutive year wherein Kingfisher is the Good Times partner for the top 5 teams of the IPL. Kingfisher also partners with the Cricket World Cup and T-20 World Cup and will be associated with more leading tournaments in the future.