adidas Launches their Lightest Football Boot Ever – F50 adiZero – the Lightest, Fastest adidas Boot in History
New Delhi, 24 May 2010: adidas, the global leader in sportswear today launched the lightest football boot it ever produced, the F50 adiZero. The revolutionary new boot weighs an astonishing 165 grams and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.
Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup. The FIFA World Player of the Year says “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”
The need for speed in modern football has never been greater, where millimetres or a fraction of a second can make the difference between winning and losing. adidas has responded to this athlete request by reinventing the rules of speed and turning the iconic F50 boot into the lightest adidas boot ever made.
Andreas Gellner, Managing Director, adidas India comments “Players like Lionel Messi wanted boots that would enable them to be faster. Players want to be first to the ball, so we decided to give them just that; a lightweight product which could help the players play better. We hope that this new product will assist all football enthusiasts in getting to their goal.”
The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe(England) and Johan Vonlanthen (Switzerland) wearing the black and sun version.
The adiZero F50 is priced at Rs. 7,999 and will be available in select adidas stores across the country.