BSA & Hercules The Official Bicycle Sponsor for Chennai Super Kings
TI Cycles of India, one of the leading bicycle manufacturers, a part of the Rs.15,907 crores (USD 3.14 billion) Murugappa Group, today announced their tie-up with the Chennai Super Kings through their brands BSA & HERCULES as their official bicycle sponsor. At a press conference, Mr. Arun Alagappan, Senior Vice President – Sales and Marketing, TI Cycles of India and BSA Motors handed over a message board comprising of encouraging messages from consumers from around Tamil Nadu and the employees of TI Cycles to Mr. Mahendra Singh Dhoni, Captain of Chennai Super Kings reiterating TI Cycles’ support towards the Chennai Super Kings.
Commenting on the occasion, Mr. Arun Alagappan said, “The BSA and Hercules brands have always been synonymous with the world of sports. It is to this effect that we are glad to be associated with the Chennai Super Kings and emphasize our support towards them in this year’s IPL. Dhoni has had a magnificent run in the World Cup 2011 and we are looking for him to recreate magic with the Chennai Super Kings this time as well.”