GULF OIL RENEWS ITS PARTNERSHIP WITH KINGS XI PUNJAB AS A KEY SPONSOR FOR IPL 2011

Punjab Kings XI

Delhi, April, 2011: Gulf Oil Corporation Ltd., a Hinduja Group Company, announced renewal of their alliance with Kings XI Punjab as an Official “Performance and Protection” Partners for IPL 4 2011, in continuation of its association with IPL over the past two years. This association is a part of the brand’s increased focus on Youth through Sports Marketing including Cricket and Motosport to augment its market share in India.

Kings XI Punjab team, under the leadership of Adam Gilchrist offers renewed energy and vibrant spirit that Gulf Oil sees as a great opportunity to leverage in North. The partnership over last two years has borne remarkable results with direct impact on sales and the brand hopes to achieve even better results this season.

Speaking on the occasion Mr. Ravi Chawla, President – Lubes Business, India says, “With this partnership with Kings XI, we have reiterated our faith in Kings XI as a property and a team. We have been associated with Kings XI for 2 seasons of IPL in the past and have witnessed direct and measurable impact in Northern market. We look forward to leveraging our association and build a strong relationship with our consumers, B2B customers and trade partners”.