Bangalore, 16th March 2012: Deccan Chargers kickstarted their Marketing Campaign in Hyderabad with their most loyal supporters, recently. With the onlook of the IPL season, Deccan Chargers hosted the swankiest affair in the city at the hottest party destination in Hyderabad bringing a celebration of food, music, and cricket with one condition: “It’s gotta be blue”.
The Deccan Chargers brought a reason to party with Rana Dagubatti and Kriti Kharbanda at the lead, cheering their favourite IPL Team on in Blue, supporting the “Blue” Campaign where they were spotted wearing the “I heart Deccan Chargers” T-shirts and giving away autographed miniature cricket bats to the fans.
Dedicating the Saturday to the spirit of “Blue” with their fashion statement, cocktails, the supporters to this favourite IPL Team celebrated the launch with all their unreserved vigour. The launch event also witnessed some of the most popular socialites in the city trying their hands at a few fun games to test them at their aptitude at the sport of cricket.
Buildings across the city were lit up in ‘blue’ last night commemorating the launch of the campaign and fans were asked to identify five such spots to be awarded with free IPL tickets.”