- Fast Trax Exclusive & Official Food & Restaurant Partner for Kings XI Punjab

Kings XI Punjab Players enjoying Meal after launching the Fast Trax Outlet at Moments Mall Kirti Nagar

New Delhi May 14, 2012: The No.1 Sports Catering Fast food chain, Fast Trax Food Pvt. Ltd further strengthened their position in the QSR Industry by launching their new store at Moments Mall, Kirti Nagar. Kings XI Punjab team launched the new store and also introduced Fast Trax new product “Chicken Lollipop”, today. Demitry Mascarenas, Piyush Chawla, Siddharth Chitnis, Nitin Saini and few other Kings XI Punjab Team members were present for the occasion.

Mr. Samar Qureshi, Director, Fast Trax Food Pvt. Ltd. said, “We, at Fast Trax, are overwhelmed by the great response & feedback we get from our Customers. It has been a great journey and we are really very happy that we are meeting the expectations of our followers on all aspects. We are thankful for all the support rendered by Moments Mall and look forward for a strong association.”

“Kings XI Punjab is a strong volatile team with a lion’s heart. We are proud to be their Food & Restaurant Partner since we reciprocate each other well. We continue to fulfill our commitment of providing a menu of choice and variety to thousands of spectators, fans and families.” he further added.

All the Outlets have been given a Brand new look and Feel. Starting from the Packaging material to Carry Bags to Posters, Dug outs to Table Stickers, everything is defining the brands association with IPL. Fast Trax is also selling tickets of all Matches from selected outlets covering all four zones of Delhi (North, east, West and south): Select City walk mall- Saket, V3S Mall-laxmi nagar, New Friends Colony, ISBT Kashmere Gate; and Moments Mall, Kirti Nagar.

IPL special menu at the stadium offers Vegetrax & California Burger, Mix Veg. Roll and Lamb seekh kabab roll which would be served through stalls across all zones at the Feroz Shah Kotla Stadium. The company is serving the VIP’s, Media boxes, BCCI stands and Captains Gallery with a elaborated buffet of Indian, Chinese and continental Cuisines. Fast Trax is the Official Food Partner with two leading teams of IPL, Delhi dare Devils and Kings XI Punjab.

Reprising the role as official caterers for sports event in India, for the fourth time, after catering for Delhi Daredevils Team in 2011,the Commonwealth Games in October 2010 & Hockey World Cup in March 2010; Fast Trax is all geared up for a successful IPL 2012. Already the No.1 Sports Catering Fast food chain has exceeded the expectations by selling over 1 million burgers in just one year.

The Kings XI Punjab Polo in Red

New Delhi, 8th May, 2012: With the T-20 cricketing season in full swing, Sher Singh, India’s first global online lifestyle brand today unveiled the first of many official merchandise collections for the Indian Premier League (IPL) with a collection for the Kings XI Punjab (KXIP) team. The tie-up between Sher Singh and Kings XI Punjab was created by Miroma Sport, part of Miroma Ventures the UK-based media and leisure investment business. Last month Miroma Sport secured the global licensing and merchandising rights to Kings XI Punjab.

Sher Singh, India’s first online global lifestyle brand, launched the official merchandise collection for the team amidst the KXIP cricketers. On the back of its successful CRICKET by Sher Singh label launched with Zaheer Khan in November 2011, Sher Singh has updated its cricket-inspired collection to now include the official Leisurewear gear for the KXIP team offering a great stylish and affordable range for KXIP fans to proudly support their team wherever they may be around the globe.

The vibrant collection comprises of exclusive edition of KXIP official polos, graphic t-shirts and more such KXIP products will soon be launched and developed throughout the year. The colors used in the KXIP merchandise collection stand very symbolic reflecting the true cricketing spirit and the sensibilities attached with the KXIP fans and the cricket lovers at large.

Speaking at the launch Sunjay Guleria, Co-Founder and CEO, Sher Singh said “We are extremely excited both about our relationship with Miroma Sport and to be launching the merchandise for Kings XI Punjab. It makes sense that the brand that pioneered the CRICKET lifestyle label associated itself with an IPL team such as Kings XI Punjab. This partnership reflects the true cricketing spirit and shared core values of pride and glory, both on and off the pitch.

Shyam Sukhramani, CMO, Sher Singh added “It is yet another example of our effort to bring stylish cricket-inspired lifestyle leisurewear to the globe. Our online platform can help IPL franchises like KXIP reach their passionate fans wherever they may be and our global design teams add style to the world’s cricket-loving fan base.”

Sean Morris, CEO of Miroma Sport said: “The association between Kings XI Punjab and Sher Singh is the perfect partnership linking Kings XI Punjab’s popularity and sporting prowess with leading edge fashion design. Sher Singh’s stylish CRICKET collection brings quality, great design and superb value to all Kings XI Punjab fans across India and around the world. Miroma Sport is privileged to have brought the two together – it is an important first step to developing Kings XI Punjab’s potential as a global brand.”

The price range for the products will be Rs 599 to Rs 999. The collection will be available for all on www.shersingh.com

Kings XI Punjab

New Delhi, May 6, 2012: Kings XI Punjab provided an opportunity to school children from Kashmir to witness the IPL match on 5th May at PCA stadium, Mohali.

As a part of Sadhbavna initiative being undertaken by the Indian Army, these school children currently on a regional education tour also had a unique opportunity to meet their favourite players from Kings XI Punjab – the IPL team representing even their state of J and K.

Speaking on the occasion Col. Arvinder Singh, COO, Kings XI Punjab, said “We are happy to provide this opportunity to these children who otherwise are unable to experience such events. Our players are also extremely delighted to be able to interact with these children during a one-on-one session with them.”

Deccan Chargers

Mumbai, April 16th, 2012: Deccan Chargers – A popular IPL franchise today announced a unique social media marketing initiative using Mojostreet (www.mojostreet.com) – a popular location based mobile game.

The marketing initiative will allow fans to virtually own the Deccan Chargers team and watch the IPL matches from the Owners Lounge at the Hyderabad Stadium. This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers.

Making the announcement Kalyan Manyam, CEO of Mojostreet said, “We are excited with the way Mojostreet is being used by brands across India. This unique initiative by Deccan Chargers will take the DC brand closer to its fans and increase engagement. I am sure Mojostreet users will be very excited to grab this opportunity to own the DC team”

E. Venkat Reddy, COO of Deccan Chargers said, “This is a first of its kind initiative in the world wherein a sports team is connecting with its fans virtually through a mobile game and rewarding them in the real world. We are confident this initiative will greatly contribute to the strong presence of the DC Brand in the digital world.”

To virtually own the Deccan Chargers, a user needs to download Mojostreet on their Smartphone (freely available on all major app stores) and then Check-in at any of the partner outlets of Deccan Chargers listed on Mojostreet. Once a User completes a check-in, a special offer is delivered right on the users mobile screen. The same can be redeemed at the outlet in real-time. Users who Check-in maximum at partner locations will get to virtually own the DC team and will get a chance to watch the matches from the Owners lounge at the Hyderabad stadium.

Life Ok

Mumbai, April 16th, 2012: India’s only channel that’s dedicated to cherishing life has found its match on the cricket field! Life OK is happy to announce becoming a partner of Chennai Super Kings, whose skipper and mates are living examples of the philosophy the channel stands for. The defending champions of cricket’s premier league will proudly wear the Life OK logo as they welcome the channel as their newest team member and espouse the values that are dear to Life OK – appreciating life’s finer things from family to friends to finding happiness in modest yet noble causes.

“This is not your run-of-the mill marketing campaign,” said Ajit Thakur, General Manager, Life OK. “We are using the religion called cricket and players who are role models to help you appreciate your grandmother’s recipe or anything that your family does to make your life special that in turn makes life a continuing story of celebration. That’s what Life OK is all about. Sit back and enjoy life with us.”

Mr. Rakesh Singh, Joint President, Marketing, India Cements Ltd said “We are happy to have Life Ok as a partner. We at Chennai Super kings believe that Life OK shares similar values of commitment, team spirit & happiness in collective as reflected though their programing philosophy. We are confident that this association will bring value to our brand, business and would help us connect with our fans more effectively. As they say if your family is with you, life is OK. After all, Jo pass hai, woh khaas hai”.

This partnership also means that Life OK’s viewers will get to be part of the premier league through contests and quizzes that they can win to watch

Chennai Super Kings live in action. It will bring Life OK’s viewers closers to this year’s latest cricketing action.

This association means high visibility for the channel through the cricket field, as Life OK will be seen on the jerseys of Chennai Super Kings members all through the tournament.

Rajasthan Royals

MUMBAI, 16th APRIL 2012: Rajasthan Royals today announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of the Indian Premier League (IPL). The Mumbai based strategic marketing company will be responsible for producing a range of high quality fan cheering equipment / licensed products that will be sold at cricket stadia and through retail channels across Rajasthan.

The company will have the exclusive rights to source innovative promotional products from around the globe for the team.

Commenting on the association with Essel Marketing and Promotions, Mr. Raghu Iyer, CEO, Rajasthan Royals said, “The merchandising business plays a big role from a business point of view and also because it helps us connect with our fans. The business has been doing well all over India and especially in our home state of Rajasthan. We are glad to be associated with Essel and are trust this partnership will be a mutually beneficial one.”

Mr. Bhavin Thakkar, GM Sales & Marketing, Essel Marketing and Promotions said, “We’re thrilled to be associated with Rajasthan Royals as official merchandising partner and look forward to driving this business and producing fan cheering merchandise during the upcoming IPL season. We are sure true Rajasthan Royals fans will be delighted to buy and own licensed merchandise.”

Rajasthan Royals co-owner Shilpa Shetty Kundra recently unveiled the team’s new jersey. The team also bolstered its line-up by acquiring five new players including England all-rounder Owais Shah.

Kings XI Punjab Squad

New Delhi, April 14, 2012: Kings XI Punjab today announced the addition of Kyle Abbott and Benjamin Cutting in their squad for IPL Season 5. The two players have come in the team as replacement for R Satish and Stuart Broad, respectively who are unable to play due to injury.

Commenting on the addition, Col. Arvinder Singh, COO, Kings XI Punjab said, “It is rather unfortunate that two of our players Stuart Broad and R Satish have been ruled out of IPL 2012 due to unfortunate and untimely injuries. We hope that they both recover soon and we can see them in action again very soon. We welcome Benjamin Cutting from Australia and Kyle Abbott from South Africa in to our squad for this season.”

Kyle Abbott is a young and dynamic, South African right arm medium fast bowler.

Benjamin Cutting is a right arm fast medium bowler who has proved his worth after leading the 2009-10 Sheffield Shield wicket list with 46 wickets at an average of 23.91. He was also named in Australia’s squad for the Gabba Test in the 2011-12 India – Australia series.

Enumerating on the addition, Joseph Henry Dawes, Bowling Coach, Kings XI Punjab said, “I am excited about Kyle and Ben being a part of our squad. Both these seamers are young and talented and have the right spirit to lead the team to great heights. I am very confident about the team’s performance and looking forward to a great tournament ahead.”

Kings XI Punjab Signs Prayag Polymers

New Delhi, April 04, 2012: Kings XI Punjab today announced its association with Prayag Polymers, the leading manufacturers of bathroom and kitchen fittings, as the official team partner for the IPL Season 5.

Commenting on the association, Col. Arvinder Singh, COO, Kings XI Punjab, said, “We are delighted to have Prayag Polymers as our official team partner for this season. With the support of our partners, we are hopeful of reaching a step closer to our goal of being the champions of the IPL Season 5. We hope this association fortifies over the coming years.”

Prayag Polymers, an ISO 9001: 2000 and 14001: 2004E certified company is famous for their quality ISI marked P.T.M.T products. The company supplies in bulk to organizations like the Indian Railways, BHEL, NTPC, ONGC, ISRO and SAIL.

Enumerating on the agreement, Virender Aggarwal, CM, Prayag Group said, “We are happy to be associated with Kings XI Punjab, a team that has become synonymous with youth and its vibrant spirit. We wish the lions all the best and hope to watch them lift the cup this season.”

IPL 5 Live on Mobile

New Delhi, April 4, 2012 – Apalya Technologies, pioneer and leader in mobile video streaming delivering more than 150 plus million minutes and the leading mobile TV service provider for all telecom service providers , yet again, will provide exclusive, mobile, video streaming for all the matches of the 5th edition of the IPL. This will be the 4th consecutive year for Apalya for IPL Streaming.

Apalya Technologies, this year again, through its platform will enable sports fans to catch all the DLF IPL action real-time on their mobiles even when they are ‘on-the-move’. Subscribers will be able to watch it on the mobile through their existing mobile service providers, as Apalya has tied-up with all the leading telecom partners in India to enable the DLF IPL Mobile stream on the existing Mobile TV service. To avail this, subscribers can SMS TV to 58888.

Speaking about this alliance, Mr. Vamshi Krishna Reddy, Co-founder & CEO, Apalya Technologies said, “We are happy to announce that we are yet again the Official Mobile Streaming Partner for IPL 2012. This year we aim to cross 10 million subscribers with IPL V and expect the viewing minutes to more than double. Thanks to the evolving 3G network, better and stable 2.5G network coupled with advanced smart phone proliferation in the market, mobile TV has been a big success among consumers who are always on the go”.

With emerging technologies and growing mobile video viewing habits, India records over 200 million video views a month on mobile devices and Apalya is all set to capitalize the opportunity to tap the interest of the youth, allowing them mobile video viewing for various popular events. During the World Cup season in April 2011, Apalya generated 17 TB of streaming and with close to 50 minutes of usage per user for the 6 matches India played. Currently, Apalya powers mobile TV for all the major telecom service providers in India and has also launched its services with leading operators in Sri Lanka & Indonesia.

IPL Season 5 Starts Today

Season 5 of Indian Premier League is Starting Today 4th April 2012. IPL Season 2012 Starts Today With Chennai Super Kings VS Mumbai Indians. The Match Venue is Chennai and Its Starts at 8.00 P.M.

Check Here for the Complete Schedule of Indian Premier League 5 – IPL 5
. All the IPL5 Matches Live on Sony Max Channel and You can Check here for Online Streaming of IPL5.